Eastbrook
Brand identity and website design for The Eastbrook Collection — three architecturally distinctive homes in East Dulwich, crafted with natural materials and a strong sense of place.

The Eastbrook Collection comprises three individually crafted residences, each designed to celebrate organic materials and refined detailing. Ademchic’s involvement spanned interior design, floorplan optimisation, specification, and the full suite of marketing collateral including CGIs, VR experience, brochure, website, and hoarding.
My role centred on steering the branding and leading the website design in Wix Studio. The challenge was to create a visual language that aligned with the interior design direction while giving the development an identity that felt warm, tactile, and contemporary. The final brand system emphasised natural textures, soft tonal palettes, and a calm typographic approach.
Eastbrook allowed us to push creatively and build a brand that truly reflected the richness of the interiors. The result was a cohesive identity and digital experience that framed the homes with clarity, character, and emotional resonance.
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