RNBW— Cultural Arts Festival Branding
Brand identity for RNBW (“Rainbow”), a conceptual LGBTQ+ cultural arts festival created as part of my final-year university project.
CONTEXT
Final Major Project
YEAR
2019
TYPE
University Project
For my major project, I selected a brief focused on developing the branding for a new cultural festival. I created RNBW, an imagined LGBTQ+ arts event celebrating colour, expression, and community. The identity was intentionally bold and playful, combining strong typography with vibrant duotone imagery to create a look that is unapologetically camp and visually impactful.
Across posters, large-format prints, and digital applications, the system was designed to feel energetic and joyful, with a flexible colour palette that allowed each performer or event “headline” to take on its own character while still feeling part of a cohesive brand.
Although conceptual, RNBW remains one of my most expressive student projects — a chance to experiment freely with colour, type, and visual storytelling aimed at a distinctly LGBTQ+ audience.
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