RNBW – LGBTQ+ Cultural Arts Festival

Client: Final Major Project / University
Date: 2019
Services: Branding

For my major project, I chose a predefined brief that asked to come up with the branding of a new cultural arts festival. I came up with RNBW (“Rainbow”) – a brand new LGBTQ+ focused cultural arts festival, that allowed me to have fun with the branding and choosing of the type of acts that would ‘headline’ the event.

The result is a fun, colourful vibe that is hopefully camp and appealing especially for an LGBTQ+ audience. The bold typography, mixed with the duotone colours on the images helps for everything to stand out, whether that’s on the screen or when printed and displayed at full size.