Royal Oak Collection
A full brand identity for the sensitive restoration of the Grade II–listed Royal Oak Hotel in Sevenoaks, reimagined as six elegant apartments and one grand townhouse. The visual direction balanced the building’s historic character with a refined, contemporary aesthetic.
The Royal Oak Collection represents the transformation of a heritage landmark into a series of beautifully crafted homes. As Project Manager and Lead Graphic Designer, I shaped the creative direction from concept to completion — developing the identity, brochure, website, and hoarding design.
The brand needed to honour the building’s history while positioning the development as a modern, design-led offering. This balance informed the typography, colour palette, and tone of voice, creating a visual world that felt rooted yet elevated.
The project concluded in February 2025, with the client describing the entire process as “seamless and professional,” praising the clarity, communication, and level of craft delivered.
The Royal Oak Collection is one of my most rewarding projects — a chance to reinterpret a local landmark with a brand identity that is both timeless and quietly contemporary, supporting Culverden Homes in bringing this significant restoration to market.
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