The Woodlands Collection
Full branding and marketing identity for The Woodlands Collection — four luxury family homes in West Byfleet, designed to reflect Hawksmoor Homes’ signature blend of elegance, craft, and contemporary living.
Situated along Woodlands Road in West Byfleet, this boutique development required an identity that communicated understated luxury and a strong sense of place. As Lead Graphic Designer, I developed the full brand world for the scheme, from naming through to visual identity, brochure design, website wireframes, and marketing collateral.
The strategy centred on quiet confidence: refined typography, warm neutrals, architectural lines, and spacious layouts that echoed the calm sophistication of the homes. Supported by meticulously executed CGIs from the interior design team, the brand needed to resonate with a high-end audience — with homes priced above £3M.
The Woodlands Collection stands as one of Ademchic’s most polished luxury developments, with a brand identity that elevated the marketing campaign and helped articulate Hawksmoor’s vision for modern, design-led family living in Surrey.
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